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Low Poly

Low poly is a polygon mesh in 3D computer graphics that has a relatively small number of polygons. Low poly meshes occur in real-time applications (e.g. games) and contrast with high poly meshes in animated movies and special effects of the same era. The term low poly is used in both a technical and a descriptive sense; the number of polygons in a mesh is an important factor to optimize for performance but can give an undesirable appearance to the resulting graphics.

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Increase Share of Voice

The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage of all online content and conversations about your company, compared to your competitors.

There are four keys to increasing your share of voice.

Out of sight, out of mind

Keeping customers aware of your brand on a continuous basis is a challenge worth tackling. We each interact with hundreds of brands each day, yet how many do you remember? Memorability is enhanced through repetition.

 

share of voiceIf you want your customers to create content about your brand, they have to remember engaging with your brand, and top-of-mind awareness is heightened through social Web interactions. The more your customers see and interact with you in the venues where they spend time, the more likely they are to remember your brand and create content. That’s why it’s important for brands to have a meaningful presence in large social Web outposts like Facebook and Twitter, and to actually engage with customers, not just create online Yellow Pages ads. Each interaction keeps the brand incrementally more top-of-mind, translating into more content creation opportunities.

Delight and Helpful

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