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Why online video is the future of content marketing

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting
question to ponder.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a
swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their
internet marketing strategies will do so at their peril.
Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium

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How Video Marketing Is Changing Online

Online video is undoubtedly changing the way audiences engage with content, ads, and brands, and small businesses and enterprises alike are starting to take advantage.
As more and more platforms are allowing for video, and more devices are putting cameras in the hands of consumers, videos are becoming a new way for people to
communicate, and a way for small businesses and brands to communicate online and on mobile. Here are why and how you can use video to better tell your brand story.

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5 Things Your Video Marketing Strategy Should Include

5 Things Your Video Marketing Strategy Should Include

This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media,
giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a
business through a short, visually-appealing video.
Thanks to developments in tech tools, it’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for
a service that creates animated explainer videos. But it’s still important to carefully craft a strategy for your video-marketing activities to maximize your reach.
Here are five things your video marketing strategy should include.

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Share of voice

Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers. For example, if there are four advertisers on a website, each advertiser gets 25 percent of the advertising weight. This method ensures one ad will not be seen any more than the other three ads. And, since there are typically a limited number of advertisers using a Share of Voice model, ad exposure is optimized.

 

In other words, Share of Voice is used to “represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period

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